Using only web analytics tools for website analysis is like using just a thermometer to understand your health— it tells you part of the story, but you need to see the whole picture. Here’s why you need more tools:
- Deeper Insights
Web analytics (like Google Analytics) tells you what is happening on your website (e.g., visitors, bounce rates, page views), but it doesn’t explain why it’s happening. Snoobi Analytics shows you. - Improved Performance
Web analytics doesn’t monitor your site’s speed or server issues. Many web analytics tools also do not provide a per-visitor session path for deeper analysis. Snoobi shows the complete session. - Accessibility
Analytics tools cannot tell you what parts of your website are not very accessible, which may limit your audience and you may need it for compliance reasons. Snoobi provides additional tools. - Holistic Strategy
To grow your website, you need insights into who is visiting your website. Knowing if potential clients, competitors or many students are visiting your site helps you to optimize for your target audience. Snoobi shows visiting organizations.
Using a mix of tools helps you understand your website’s health, performance, user experience, and competitive standing, leading to smarter decisions and better results.