Introducing the Profiler benefits in Snoobi Analytics
Optimizing your website for your key audience has become more critical than ever.
Snoobi's latest feature, Snoobi Profiler, goes beyond traditional analytics, offering detailed insights into organizational visitor interactions over time.
This is an important area where maintaining all uncompressed or summarized data is required.
Comprehensive organization mapping beyond basic analytics
Snoobi Profiler helps you gain additional insight into the behavior of your visiting organization over time. It is now possible to track and analyze visitor behavior with optimal precision other than focussing on a single visit. This creates a detailed profile that captures the journey of organizational visitors over time.
The true power of Snoobi Profiler lies in its ability to aggregate and synthesize complex visitor data. Even when users do not consent to the use of cookies, fully anonimized data can be used to optimze your website. The historic interactions become a rich narrative, showing deep insights into how visiting organizations engage with your digital content.
It is now possible to trace the precise path of organizational visitors, identifying which advertisements or marketing channels most effectively attract your target audience. You benefit from this granular level of insight by enabling a more refined marketing approach.
The Profiler function offers a number of benefits:
- Detailed visitor tracking: Consolidate historic organizational visits into a single, easy-to-understand profile
- Precise marketing attribution: Understand exactly which methods drive valuable website interactions
- Enhanced strategic planning: Use detailed visitor insights to refine your digital marketing strategy
- Improved engagement strategies: Develop content based on comprehensive visitor behavior analysis
- Add notes and label a visiting organization for easy reporting and future recognition
- See details of every click or event, review cookie consent changes and measure engagement statistics

Availability
The Snoobi Profiler function is immediately available for all Snoobi Analytics Editions.
Snoobi Profiler also replaces and updates the Leadsprofiler function which has been in beta test for some time.