FI
We have introduced a new feature aimed at enhancing the accuracy of tracking traffic sources. The feature, known as the “Own Domain” metric, addresses a common issue where traffic from the same domain goes untracked, resulting in misleading data under the “traffic source” metric.
In web analytics, understanding where website traffic originates from is crucial for organizations to measure the effectiveness of their marketing campaigns. However, there are scenarios where the initial source of traffic can be lost. For example, when a user’s session times out or when tracking is initially disabled due to privacy settings, the system may misattribute visitors as “direct” traffic, even if they were originally referred from external sources.
The “Own Domain” metric offers a (partly) solution by at least recognizing when traffic originates from the same domain but within a new session. This prevents the distortion of data by correctly identifying repeat visits by organizations as coming from the company’s own domain rather than external sources or no source at all.
By implementing this metric, Snoobi provides organizations with a clearer picture of user behavior, especially in cases where the initial traffic source may have been interrupted or not captured due to tracking delays or other reasons. As privacy regulations like GDPR lead to more cases where tracking is temporarily blocked, this feature offers a valuable tool for organizations that rely heavily on precise web analytics.
Snoobi’s new metric will assist digital marketers in refining their strategies by offering more reliable data on how users navigate their sites, even in complex tracking scenarios.
