Snoobi 'Fall 2024' Release Notes

As an element of the mission to maintain a privacy-first, easy-to-use web analytics tool, the latest release of Snoobi Analytics adds several new functions and improvements.
Below is a short list of additions to the Snoobi Analytics functionality.

Highlight feature: Cookiebot™-specific tracking code

This automates Snoobi's cookie setting to on/off based on the visitor response in Cookiebot. Also adds a property to the session to indicate cookie usage; and adds Cookiebot to the bot-list to exclude visits by the Cookiebot tool that regularly checks the website.
Important because:  Creates full transparency on cookie usage and adds detailed information for the website owner.
[Read the detailed explanation here]

Highlight feature: Capture full referrer details, show own site referrer information

This shows metrics that are unavailable in most other analytics tools. It also it removes the many visits reported as  having an 'unknown' or 'direct' traffic source.
This new metric adds information on users who keep browser tabs open beyond the standard session and when traffic arrives from related own domains covered under the same Snoobi account.
Important because: Greatly improves transparency on what source brings traffic to a website, and also reduces the 'guesswork' when showing full session route.
[Read the detailed explanation here]

Additions to E-commerce analytics options

• Adds filtering and segmentation for visits that resulted in an order
• Also adds an overview of all items across all orders
• Clarifies some panel name information

[Read more in the Knowledgebase document]

Report Module new functionality

• Allow csv-file creation of any panel in a custom report subscribed e-mail instead of only the first panel
• Allow csv-file creation also for session route panel with extended columns
• Easier selection of subscribers to e-mail reports

[Read more in the Knowledgebase document]

Summary of additional updates and improvements

• Updated Google Tag Manager and WordPress plugins for Snoobi Analytics
• Added option to session routes panel to show properties of a session (such as the cookie state)
• Added the option to select the organization type (for instance exclude ISP) in the session route panel
• De-coupled label setting from organization type, allowing to filter out ISP (internet service providers) but still show any organization that has a label.
  
  As with any Snoobi Analytics release, we also improved numerous smaller items, fixed some bugs and increase the speed of several background calculations.