Snoobi includes support for Cookiebot consent settings

We have added a new analytics tracking solution to use Snoobi Analytics in combination with Cookiebot™ consent management in our latest release.
This update allows organizations to combine data from cookieless analytics with cookies where users have provided consent for certain cookies, creating a more comprehensive approach to tracking website performance while still adhering to privacy regulations like the GDPR and CCPA.

Cookiebot by Usercentrics is a tool already used by many organizations that enables websites to collect and manage user consent for cookies, thus ensuring compliance with privacy laws. By integrating Cookiebot settings into Snoobi, website owners can now differentiate between users who have opted in to cookies and those who have not, allowing for more granular data analysis.

This integration is significant because it aligns with the growing demand for cookieless analytics, which provides anonymous data on user behavior without relying on tracking cookies. However, this method often lacks the depth of insights that cookie-based tracking offers. By combining these two approaches, Snoobi gives businesses a better way to measure website performance without sacrificing compliance.

Why measuring the effectiveness of combined analytics is important

As privacy concerns grow, organizations must balance user privacy with the need for actionable data. Cookieless analytics offers a solution by providing anonymous data, but it lacks the detailed insights cookies can provide. With the ability of using Cookiebot consent settings, businesses can now measure the effectiveness of their analytics efforts across both anonymous users and those who have consented to tracking.

• Comprehensive Insights: By blending cookieless data with consented cookie data, businesses can capture a fuller picture of user behavior, helping them make more informed decisions about website optimization and marketing strategies.
• Compliance and Trust: The integration ensures that companies remain compliant with privacy laws, building trust with their users by only tracking data when consent is given.
• Optimized Marketing: Marketers can assess the performance of campaigns across both user groups - those who opt in and those who do not - ensuring their strategies remain effective in a privacy-conscious world.

This integration highlights Snoobi’s commitment to providing organizations with privacy-first analytics solutions while maintaining the depth of insights needed to drive digital success.

[Read a more in-detail document here]