Snoobi initiates Google Ads panel

Snoobi announces the beta release of a new feature that integrates Google Ads® landing page data directly into the Snoobi Analytics platform.
This new development aims to provide businesses with a comprehensive view of their marketing performance and website analytics in one unified interface.

The feature, available to selected beta users starting today, marks the next step in our commitment to go beyond traditional web analytics. By seamlessly incorporating Google Ads data, we enable users to analyze campaign performance, visitor behavior, and conversion metrics without toggling between platforms.

Revolutionizing Marketing Insights

The new feature, combined with the integration of Google Search data and Snoobi Analytics' cookieless site analytics, is designed to bridge the gap between advertising efforts and on-site user behavior. It allows web site owners to:

  • Track how visitors arriving via Google Ads interact with specific landing pages
  • Evaluate the effectiveness of keywords and ad creatives in driving engagement
  • Create combined reports and cross-channel analysis
  • Optimize conversion paths with detailed insights into user navigation and drop-off points.

“Snoobi has always been about empowering businesses with actionable insights,” says Mika Alapiessa, co-founder of Snoobi Technology. “This feature is a natural evolution of our platform, offering businesses the tools they need to refine their marketing strategies and maximize ROI.”

Beta Testing and Roadmap

The beta version is being rolled out to existing Snoobi Analytics users who are active Google Ads advertisers. Feedback gathered during the testing phase will help refine the integration, with a full release expected in Q2 2025.

A Complete Analytics Solution

With this new feature, Snoobi Analytics continues to differentiate itself as a holistic analytics platform, extending its value proposition beyond web traffic analysis to become a comprehensive digital marketing tool.

“Snoobi Analytics is evolving into a one-stop solution for businesses seeking deep, actionable insights” adds Charles Odinot, CTO of Snoobi Analytics. “By integrating Google Ads data, we are simplifying the complexity of digital marketing analytics, enabling businesses to focus on growth.
Additional tools such as review on-page accessibility based on WCAG guidelines are added to our roadmap for the 2025 releases.”

How to get involved

Current users interested in joining the beta program can sign up through the Snoobi Analytics dashboard or by contacting their account manager. New customers can also explore the feature as part of Snoobi’s trial offering.